Monday, January 30, 2012
New Deviance DIRECTV Commercial
I just saw this commercial tonight and thought it would be an interesting example of social deviance in the media with the use of "undesirables" as a point to drop cable and buy DIRECTV. It is also a perfect example of Sutherland and Cressey's Differential Association Theory; showing that deviance can be a socially learned behavior, in this case from her father.
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Woooooow. This is PERFECT for this class. In 30 seconds we learned about all sorts of deviant behaviors and people. Do you think it was purposeful to have a rebel daughter instead of a son? You also nailed it on the theory--they are relying on Differential Association as the premise of the joke. Great find!
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